Your Destination Has a Strategy. Now It Needs a System
We've all seen it. Beautiful strategic documents gathering dust on shelves. Five-year plans derailed in year two. Ambitious partnership initiatives that fizzle out after the launch event.
This isn't because destination leaders lack vision. It's because there's no operational system to actually execute that vision consistently, day to day.
What a System Actually Looks Like
A system means your data stays current because members have a reason to update it themselves. A system means relationships are tracked in timelines, not scattered across inboxes. A system means communication reaches the right people with the right information. A system means reporting happens in real-time, not as a quarterly fire drill.
Your destination already has a strategy. Here's how Whereabouts gives you the system to actually execute it.
Members Manage Their Own Information
Through secure logins, operators update their own details, upload photos, and make changes themselves. Once you approve them, those changes sync everywhere. Anywhere that business is mentioned on your website is automatically updated with their new information. No more outdated listings. No more chasing people for updated photos or corrected hours of operation.
Your member data finally lives in one place - the Directory - with contact information, business categories, partnership history, and engagement tracking all connected.
Relationships Travel With People, Not Organizations
Tourism partnerships aren't really between organizations. They're between people. The resort GM who champions your initiatives. The small tour operator who always shows up to workshops. The new lead who inquired about membership six months ago and fell through the cracks.
Whereabouts lets you attach people to organizations, because that's how destination relationships actually work. Every person has a timeline. When someone on your team has a conversation, they add a timestamped note. When a lead comes in, it's attached to that person's record and tracked across your entire team.
Six months from now, when that resort GM moves to a new property, you don't lose the relationship. You update their organization, and the history travels with them.
Communication Reaches the Right People
Mass communication without targeting is just noise. And your members are drowning in noise from everywhere else.
Broadcasts lets you share updates, documents, videos, even training courses with specific groups. Running a workshop for food and beverage operators? Broadcast to that segment only. Launching a new co-op marketing program? Send the details to members who've opted in, with the application documents attached.
This isn't email marketing. It's operational communication with the people who need to hear it.
Whereabouts also includes powerful marketing features: analytics, website integration, event calendar management, and public event submissions. We'll cover those in another post.
Ready to see the system in action?
