Want a Thriving DMO? Stop Letting CRMs Get Between You and Your Stakeholders

Ever wonder why some DMOs thrive while others never make an impact? Surprisingly, it's not about who has the biggest budget.

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For destination managers, success hinges on unifying their teams and connecting with members.

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Many ambitious tourism pros know this. They aim to create must-visit, sustainable destinations by supporting their members. But complex Customer Relationship Management (CRM) systems set them up to fail.

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Take Simpleview, for example. Their system packs plenty of features but fails to excel in any specific area. The initial draw of "Look at all the features!" quickly turns into endless training sessions. Projects stall, morale plummets.

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Likewise, generic platforms like Hubspot struggle to meet the tourism industry's unique needs. So DMOs pay for expensive customizations, taking funds away from important projects.

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The tourism industry is ripe for a modern solution. One that aligns with the evolving realities of DMOs.

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Our response? We're thrilled to introduce Whereabouts — the friendly future of destination management.

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Whereabouts is more than just a CRM. It's a new operating system for your destination.

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It's built from the ground up for a new generation of destination managers. It's a new way to collaborate with the stakeholders that make your destination unique.

Here's what you get:

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The Directory

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A centralized platform that allows your entire team to effortlessly access comprehensive member information. Capture location, contacts, photos, even seasonality and opening hours. Everything is a click away.

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Custom Lists

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Customizable member lists for special projects. Make organizing your next FAM tour, seasonal campaign, and workshop a breeze.

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Each custom list also comes with built-in analytics for impressions, views and total clicks, meaning reporting is easier than ever.

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Events

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Manage your region's events listings right in Whereabouts with integrated events. Community members can submit their own events, and once approved they'll be published straight to your website.

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Widgets

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Publish your custom lists and events as beautiful and mobile-friendly listings widgets on your own website. Any changes made in the directory will update the widgets wherever they're published, instantly.

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Whereabouts represents a new phase in destination management tool. One that is straightforward, tourism-focused, and free of needless complexity.